AI Slop on Pinterest: Why They Won't Stop it and Where Creators Are Moving Next
Pinterest AI Slop: A Crisis for Creators and Consumers
AI is a tool that can either enrich or devalue content creation. But looking at Pinterest’s recent flood of "AI slop“, we can all agree that AI-made inflation has hit the inspirational medium hard, and has also swamped the original content creators.
A continuous stream of new content is the driver of social media. We all know the feeling of annoyance when we see reposts—we crave novelty, peak entertainment, and innovation. But while reposts are easily skippable, AI slop is harder to detect. You just get a feeling that it looks familiar: The style, the lighting, the layout and logical flaws. A subtle uncanny feeling creeps up on you as you scroll. And now, it doesn’t disappear, because a massive portion of the feed is AI-generated.
Fun fact: Did you know Pinterest claims that over 57% of the internet’s content is now AI-generated?
Pinterest don’t want to stop the AI Slop
Pinterest now provides mechanisms to reduce the AI content you see, but they know they cannot shut it down completely. It’s a game of probabilities. It is becoming increasingly difficult to distinguish real from synthetic, and honestly they don’t want to stop it. A lot of users are satisfied with the generic AI home decor or AI interior design content they are consuming. They might even buy the linked products: usually a weird AI print linked to a dropshipping Etsy shop.
Not all AI is bad
Yes, you read that correctly. It may be frustrating for artists and creators but new tech brings convenience, time-savings, automation, accessibility, error reduction, and inspiration. There are good reasons why ChatGPT became the fastest-growing application in history. So there is hope for technology, and it comes in the shape of a new app.
Lila: Curation to survive the flood
I would call it Noah’s Ark to stay with the metaphor of Pinterest getting flooded, but let's not get too biblical. The app is called Lila, and it is waiting for creators who value originality, authenticity, and novelty to reach out.
Lila aims to become not only your place for interior design inspiration but also the all-in-one shopping solution for home decor, furniture, and art. And it invites small and big creators to share their content and earn revenue from it.
How does Lila work, and what can creators earn?
Lila is the new gen of interior shopping. But first comes inspiration, then comes the purchase. This is where Lila collaborates with creators: You share your original content, and their AI contributes the (good) part - it automatically identifies objects in your photos and videos and creates product links to Lila’s affiliate catalogue, featuring over 100 global retailers.
No more manually tagging.
No more dead links you forgot to update.
An exclusive, generous revenue split
Finally, there is a simple prevention against AI slop: Curation. Lila curates content collaborations. They have a door, but their bouncers are generous. They favor unlimited interior aesthetics—it does not matter if you’re Scandi, Japandi, Industrial, Retro, Minimalist, or Maximalist. Your creative content is your ticket, and Lila is curated for you. If you'd like to participate, you can reach them via hello@lila.so